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What is Video Marketing and How to Use it?

what is video marketing

Video marketing is a powerful way to engage and attract customers.

It’s a great way to show your product in an interesting, engaging way and help customers learn more about it.

Video marketing can be used to create short videos, long videos, and even social media videos.

It can be used to promote your products and services, attract new customers, and promote your brand.

 

What is Video Marketing

Video marketing: What is it?

A type of marketing and advertising are known as “video marketing” involves businesses using video clips to advertise or market their brand, good, or service.

For distribution and visibility, these videos are uploaded to a variety of venues, including the company website and social networking websites.

Around 74% of all online traffic in 2017 consisted of video content!

That indicates that watching videos takes up over 3/4 of all time spent online.

 

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How Come Video Marketing?

This makes sense when you consider that 4 times as many customers would prefer to watch an item video than read an item description.

In addition to being the advised method for disseminating information, including the phrase “video clip” in the subject line of your email increases open rates by 19% and click-through rates by 65%.

To put it all up, buyers are 64-85% more likely to make a purchase after watching a video clip.

Now you might be asking yourself, “If I make a video, how do I know anyone will actually watch it?”

The best strategy to make sure your video converts will always be to have a well-thought-out plan.

Comparing Google to other sources of information, a video clip will appear on the first page of a search 53% more often.

 

Google supports video snippets, but why?

Why? Because videos are the SEO equivalent of a gold mine! SEO or Seo can become quite complicated.

So watch our video to learn more if you’re interested!

The summary will still include the website link.

Video marketing is conceptually quite straightforward: you use videos to advertise a business, brand, or product.

However, complexity arises when it comes to actually producing a video clip.

To ensure your success as you prepare to enter the world of video clip advertising, get in touch with an expert.

 

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Why Video Marketing Is Important

With the introduction of YouTube in 2005, video marketing really took off. In October 2006, Google acquired YouTube, and by 2009, the platform supported seven different ad forms.

Marketers are using great videos more frequently as the technology to produce them becomes more accessible.

The fact that video is currently the most popular method of communication is not due entirely to this.

The emergence of smartphone technology was the first development that made watching videos simpler and more practical.

Then, the pandemic increased American online media consumption by 215%.

In 2022, viewers are spending 19 hours a week on average watching videos online. Brands that want to succeed can no longer afford to ignore video marketing.

 

Social sharing is encouraged through video marketing.

The second most popular sort of material for boosting engagement on social media is video.

Video has always been a focus on websites like YouTube and TikTok. Video is the main focus on social media sites like Facebook and Instagram.

The importance of video marketing is emphasized by platforms even without native video uploading.

  • Tweets on Twitter receive 10 times more interaction.
  • This year, 68% of video marketers intend to use LinkedIn video.
  • On Pinterest, about one billion videos are watched each day.

 

SEO is improved, and conversions and revenues are boosted via video marketing.

31 per cent of marketers use video to boost SEO. Because adding video improves the quality of the page and the number of time visitors spends there, websites benefit from a rise in search engine visibility.

More than 60% of marketers claim that the cost of acquiring a customer has increased. Similarly, 83% of marketers who use video claim that it aids in lead generation.

This is due to the fact that video has revolutionized not just how businesses market and how consumers shop, but also how salespeople communicate with and convert prospects, as well as how service teams provide for and please customers. In conclusion, video is extremely helpful not just for raising brand recognition but also for the entire flywheel.

Throughout the whole client buying process, video can be a flexible tool for salespeople, and it can do much more than just boost engagement.

Salespeople can qualify and rank unresponsive or cold leads with the use of backend data.

 

Mobile consumers are attracted to video marketing.

The primary driver of video consumption is mobile users. 77% of individuals surveyed, according to a Statista study, watch web videos on a mobile device or tablet.

Facebook also claims that individuals are 1.5 times more likely to watch video on a smartphone than a computer each day.

 

Building knowledge and trust are two excellent uses for video marketing.

91.9% of users are happy to watch any kind of video, but only 31.3% and 29.8% specifically request instructional videos.

For service teams, there are countless choices as well.

Customer tales, support video calls, meet-the-team films, onboarding movies, and knowledge-based videos are just a few examples of how video may improve customer support.

Users are also learning from other sources besides brands. Although Gen Z and Millennial users have diverse preferences, most of them desire to share knowledge.

Consumers and clients prefer low-quality, “genuine” video to high-quality, “manufactured” video, according to HubSpot Research.

Influencer marketing increased from $9.7 billion in 2020 to an expected $16.4 billion in 2022 in part due to this.

Virtually any size firm may use video, regardless of team size or financial constraints. The data is unambiguous.

Your company needs a strong video marketing plan if it wants to succeed.

 

6 Steps to A Good Social Media Video Marketing Strategy - MaxiNews

Conclusion

Although video marketing can first seem daunting, with enough skill and persistence, you can quickly create high-quality video content that is specific to your company.

Take out a camera, start filming, and observe how much more engaged you get. It’s time to use video as a crucial component of your marketing plan.

Take things slowly and never stop learning. You never know how a fresh concept or tactic will assist you in reaching your objectives.

 

 

Video: What is Video Marketing

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