How to Choose Long-Tail Keywords
Have you ever felt stuck, trying to pick the perfect words to attract website visitors? Wondering “how to choose long-tail keywords” that are just right?
Well, this isn’t like picking clothes – forget about a specific size!
In this guide, we’ll crack the code on finding long-tail keywords that are like goldmines: they might not have a ton of people searching each exact phrase, but they could lead to a flood of website traffic because they’re super specific and have less competition.
Here’s the thing: some folks think long-tail keywords have to be lengthy essays. But that’s totally wrong!
See, we analyzed over a BILLION keywords, and let me tell you, that’s a lot of searching. And guess what? We found that the best long-tail keywords, the ones you really want to target (“how to choose long-tail keywords”), can be any size.
It’s all about finding those specific phrases that people are searching for, but that aren’t crawling with competitors.
What are long-tail keywords?
Imagine diving for treasure in a vast ocean. Broad keywords are like big, shiny gold coins scattered around – everyone wants them, but the competition is fierce!
Here’s where long-tail keywords come in – they’re the hidden gems tucked away in the coral reefs. How to choose long-tail keywords?
They might be questions like “how to lose weight after pregnancy” or “best tools to press web pages.” Sure, each on its own might not seem like much, but there are tons of these specific searches out there.
There are actually two main types of long-tail treasures to discover, and understanding how to choose long-tail keywords for each is key.
The first kind are like a shipwreck overflowing with chests – long-tail variations of broad topics like “weight loss.”
These can be goldmines, potentially attracting thousands of visitors a month if you snag the right keywords.
The second type are more like scattered seashells – long-tail keywords for specific niches, like “web page pressing for beginners.”
They might not be as plentiful, but the good news is the competition is much weaker, making them easier to grab.
How to choose long-tail keywords here? Look for those specific questions and phrases people are searching for.
By learning these two types of long-tail keywords, you can become a master treasure hunter in the vast ocean of search traffic.
This video will show you exactly how to choose long-tail keywords for each category, so you can create content that attracts a constant stream of free visitors to your website!
How to Choose Long Tail Keywords Faster
On the way to choosing long-tail keywords that get results, you surely will miss a lot of time.
If you want to make it faster, there is a great tool with proven results.
Take a look at this resource that makes how to choose long-tail keywords a child’s play.
Why Are Long Tail Keywords Important for SEO?
Have you ever built a website so fast you forgot the most important part: getting noticed? Many website owners do this.
They pick a few keywords based on what they’re selling or writing about, like “running shoes” or “coffee maker.” These hot keywords seem perfect – millions of searches every month! Visions of dollar signs dance in their heads.
But here’s the catch: those keywords aren’t specific shopper searches, they’re just general terms.
They’re like throwing a pebble in a lake – sure, it makes a ripple, but it won’t get you very far. Plus, you’re competing with giants who’ve been around forever and have pockets full of advertising cash.
So, you might think the more searches a term has, the better. Wrong! In this article, we’ll crack the code on why “how to choose long-tail keywords” is the secret weapon you need for SEO (Search Engine Optimization).
We’ll show you why long-tail keywords are your best bet to get real, targeted traffic to your website.
Keywords with a long tail
Long-tail keywords are keyword phrases with a ‘tail’ added to the organic keywords typed in an online search that your site visitors use (or ask questions about) when browsing the internet for information or to purchase your specific service or product.
Short tail key phrases are usually one or two words long. Long-tail keywords are typically much longer, but more crucially, they’re far more particular.
So! What is the definition of a long-tail keyword?
As previously said, these keywords are terms that are related to your core theme. Long-tail keywords have less competition because there aren’t enough people searching for that specific group of terms.
They’re a lot easier to target, and they consistently generate more customer-friendly website traffic.
Long-tail keyword expressions, unlike traditional keywords (coffee machines or Nike sneakers), are frequently three words or more, but seldom more than five.
They are a direct link to a keyword phrase that a person might type into a search engine (such as Google, Bing, or Yahoo) to help narrow down their search.
When optimizing your site’s content, you should focus on and use these keyword phrases.
You may dramatically boost the likelihood of a potential consumer becoming a buyer by using long-tail key terms.
Using short-tail keywords, on the other hand, will generate more search results but not necessarily purchasers.
Examples of long-tail keywords
Try typing “coffee machines” into a search engine; you’ll get approximately 16 million results, but just 18 thousand if you type “iso mac coffee machines Australia.”
The number of search results is still a little too large at 18,000. Other experts may go so far as to claim that returning 18 thousand search results is acceptable.
It just goes to demonstrate that selecting more specialized keywords will help you cut through the competition and increase your chances.
My own preference and advice are to look for search results in the range of 300,000 to 80,000.
This isn’t always the case, though. If you’re looking at local searches, these numbers become meaningless, and you might just be looking at a few hundred.
As a general guideline, anything less than 50 searches per month isn’t worth pursuing when it comes to local searches.
When opposed to short-tailed, less precise keyword phrases, gaining a front-page ranking and online traffic is easier with long-tail keyword phrases.
Other long tail examples include:
• Australia’s baby wrap carrier
• caffeine-free tea varieties
• caffeine-free Teas
• Wholesale Nike shoes with free shipping
Keywords with a long tail SEO (Search Engine Optimization) is a (search engine optimisation).
Long Tail terms are essential for SEO and to help you get your business or blog indexed faster because there are fewer competitors and you are more likely to be discovered by the proper audience, i.e. people who are ready to buy from you.
This technique should also be used for your website’s content, blog, videos, website design, and off-page optimization strategies.
SEO Strategy for Long Tail Keywords
Because search engines are becoming increasingly personalized, it’s critical to concentrate your SEO efforts on long-tail keywords.
What Is The Best Way To Find Long Tail Keywords For SEO?
Long-tail keywords can be found in a variety of methods. You can utilize keyword research tools or spy on your competitors to come up with unique terms that no one else is using.
Some of the tools I use to locate long-tail keywords are listed below:
• Keyword Tool from Google
• Auto-Complete Google Tool
Using the Google Search Engine
• Google’s auto-suggest feature
Finally, keep in mind that when researching which keywords to employ, you should look for phases that include 3 to 5 words that are connected to your core topic.
They are specific to a certain buyer. Finally, conduct fewer searches.
I hope this helps you understand what long-tail keywords are and why you need them for SEO.
FAQ: How to Choose Long-Tail Keywords
1. What exactly are long-tail keywords?
Long-tail keywords are more specific search phrases that users are more likely to type in when they’re closer to making a purchase or finding specific information. For example, instead of targeting the broad term “sneakers,” a long-tail keyword could be “best vegan running shoes for women.” By understanding how to choose long-tail keywords, you can attract a more targeted audience to your website.
2. How do I find long-tail keywords?
There are several ways to find long-tail keywords. You can use free online tools like Google Keyword Planner or answer the public [answerthepublic.com]. Social media platforms can also be a treasure trove of long-tail keywords – see what questions people are asking about your niche. Finally, competitor research can be a great way to uncover long-tail keywords that are already ranking well.
3. Should I only target long-tail keywords?
While long-tail keywords are fantastic for attracting targeted traffic, it’s also wise to incorporate some higher-volume keywords into your content strategy. This can help you reach a wider audience and establish brand awareness. The key is to find a balance between high-volume and long-tail keywords.
4. How many long-tail keywords should I target per page?
There’s no magic number when it comes to targeting long-tail keywords. However, it’s important to focus on a few relevant keywords throughout your content. Ensure your content offers valuable information and naturally incorporates these keywords without feeling forced.
5. How can I track the performance of my long-tail keywords?
There are several free and paid tools available to track your keyword performance. Google Search Console is a great free option that allows you to see how your website ranks for specific keywords, including long-tail terms.
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Additional Resources:
- Moz Beginner’s Guide to SEO https://moz.com/beginners-guide-to-seo
- Semrush Long-Tail Keywords Guide https://www.semrush.com/blog/how-to-choose-long-tail-keywords/
- Ahrefs Keyword Research Guide [ahrefs.com]
Video – How to Choose Long-Tail Keywords
Conclusion
In the competitive world of SEO, wielding the power of long-tail keywords is like having a secret weapon.
These focused search phrases act as magnets, attracting a highly relevant audience actively seeking the information or products you provide.
Unlike their broad-stroke counterparts, long-tail keywords help you navigate past established giants in your niche.
Instead of competing for generic terms with millions of monthly searches, you target users with laser precision, positioning your website as a trusted source for valuable content.
Think of it this way: instead of shouting into a crowded stadium, long-tail keywords allow you to have meaningful conversations with a smaller, but more interested group.
These users are much further along the buying journey, actively researching solutions to their specific problems. By providing high-quality content that addresses their needs, you build trust and establish yourself as an authority in your field.
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